体育经济与管理顶刊概览丨《Journal of Sport Management》2022年第1期
期刊简介
《体育管理杂志》旨在出版创新的经验、理论和评论文章，重点关注体育组织的治理、管理和营销。我们鼓励各领域的投稿，为各种形式的体育管理、营销和消费以及体育组织的理论进步提供参考。我们欢迎使用定量和/或定性方法的评论文章和研究。
具体来说，《体育管理杂志》出版学术评论文章；关于复制、测试开发和数据再分析的简短报告；关注与体育管理有关的重大问题的社论；旨在加强体育管理理论与体育管理实践之间联系的文章；以及书评。
本期概览
1、Mega Sporting Events and Inward Foreign Direct Investment: An Investigation of the Differences Among the Types of Sporting Events and Host Countries
大型体育赛事与外来直接投资：对体育赛事类型和主办国之间差异的调查
作者：Kaveepong Lertwachara, Jittima Tongurai, and Pattana Boonchoo
Research Purpose: Building on the location advantage theory for international business, the authors examine the effects of hosting mega sporting events on inward foreign direct investment (FDI) in countries that hosted the Olympic Games, the International Federation of Association Football World Cup, the Union of European Football Associations Championship, and the Asian Games between 1960 and 2018.
研究目的：在国际商业区位优势理论的基础上，作者使研究了1960年至2018年期间主办奥运会、国际足球联合会世界杯、欧洲足球协会联合会锦标赛和亚运会的国家中，主办超大型体育赛事对外国直接投资的影响。
Research Methods: event study approach
研究方法：事件研究方法
Results and Findings: In general, the authors’ findings suggested that host countries experienced beneficial effects from hosting mega sporting events. Increases in FDI inflows were more pronounced following the hosting announcements and until the event year. Hosting the Summer Olympic Games, the Union of European Football Associations Championship, and the International Federation of Association Football World Cup all drew a high level of positive abnormal FDI, while hosting the Asian Games induced negative abnormal FDI. The effects of hosting mega sporting events on inward FDI were also found to differ between countries. For instance, host countries in the Middle East and North Africa, and Latin America and the Caribbean appeared to benefit more from hosting a mega sporting event.
研究结果与发现：总的来说，作者的研究结果表明，主办国从主办大型体育赛事中获得了有益的影响。外国直接投资流入量的增加在主办方宣布后和活动年之前更为明显。举办夏季奥运会、欧洲足球协会联合会锦标赛和国际足球联合会世界杯都吸引了高水平的正向非正常外国直接投资，而举办亚运会则引起了负向非正常外国直接投资。举办大型体育赛事对外国直接投资的影响在各国之间也有不同。例如，中东和北非以及拉丁美洲和加勒比地区的主办国似乎从主办大型体育赛事中受益更大。
Keywords: Asian games; event study; political regimes; sport hosting; World Trade Organization
关键词：亚运会；事件研究；政治制度；体育主办；世界贸易组织
2、“Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making
一口气 "走出黑色，进入大蓝"：作为象征性世界创造的体育赛事价值共同创造
作者：Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas
Research Purpose: Building upon the perspectives of sport value co-creation and symbolic action, this study employs a hermeneutic analysis of the socio-cultural dynamics shaping value in events. It examines the symbolic co-construction of a participatory small-scale event and the attached meanings that instantiate perceptions of value.
研究目的：在体育价值共同创造和象征性行动的观点基础上，本研究对塑造活动价值的社会文化动态进行了解释学分析。它研究了参与性小规模活动的象征性共建以及体现价值认知的附加意义。
Research Methods: The authors investigate a free-diving event held on the Greek island of Amorgos commemorating the 1988 film “Big Blue.” Fieldwork was conducted during the event, including focus groups, semi-structured interviews, and observation.
研究方法：作者调查了在希腊Amorgos岛举行的纪念1988年电影"大蓝"的自由潜水活动。在活动期间进行了实地调查，包括焦点小组、半结构性访谈和观察。
Results and Findings: Findings demonstrate the event’s dramaturgic hypostasis acting both as symbolic social space and multi-stakeholder value co-creation platform. Three overarching themes epitomize the actors’ experience: connecting, communing, and belonging. This reveals a dramaturgical world-making stage in which co-creative instantiators embody meanings that coordinate interaction, communicate information, integrate resources, and evaluate value. This study calls for comprehensive dramatological inquiries embracing the collective embodiment of events as social dramas that enable collaboration through the instantiation of shared meanings.
研究结果与发现：研究结果表明，该活动的戏剧性特征既是象征性的社会空间，又是多利益相关者的价值共同创造平台。三个主要的主题概括了演员们的经验：连接、交流和归属。这揭示了一个戏剧化的世界创造舞台，在这个舞台上，共同创造的实例者体现了协调互动、沟通信息、整合资源和评估价值的意义。这项研究要求进行全面的戏剧学调查，将事件的集体体现作为社会戏剧，通过共同意义的实例化来实现合作。
Keywords: cultural performance; dramaturgy; service-dominant logic; small-scale events; social leverage; symbols
关键词：文化表现；戏剧性；服务主导的逻辑；小规模活动；社会杠杆；符号
3、Does Being a Sport Fan Provide Meaning in Life?
作为一个体育迷是否提供了生活的意义？
作者：Elizabeth B. Delia, Jeffrey D. James, and Daniel L. Wann
Research Purpose: Adding to research on team identification and well-being, inquiry into meaning in life and team identification could illuminate how sport fandom impacts consumers’ lives. In the current study, we explore how team identification impacts meaning in life, focusing on significance.
研究目的：除了对团队认同和幸福感的研究，对生活中的意义和团队认同的探究可以阐明体育迷如何影响消费者的生活。在目前的研究中，我们探讨团队认同如何影响生活的意义，重点是意义。
Research Methods: an instrumental case study design
研究方法：工具性的案例研究设计
Results and Findings: Participant diaries and interviews with identified fans of a professional women’s basketball team revealed that connecting with family and friends, supporting women’s sport, and enhancing mental health via support of the team were sources of significance in participants’ lives. The findings illustrate that meaning in life is not necessarily experienced just from being a highly identified fan. Instead, specific elements of one’s connection to the team provide meaning. The findings also highlight the importance of close relationships over imaginary intimate relationships, impacting social justice among fans of women’s sport, and how mental health via fandom may provide older adults significance.
研究结果与发现：参与者的日记和对一支职业女子篮球队粉丝的访谈显示，与家人和朋友的联系、对女子运动的支持以及通过对球队的支持来增强心理健康是参与者生活中意义的来源。研究结果表明，生活的意义不一定只是从成为一个高度认同的球迷中体验到。相反，一个人与球队联系的具体因素提供了意义。研究结果还强调了亲密关系比想象中的亲密关系更重要，影响了女性运动爱好者的社会正义，以及通过粉丝的心理健康如何为老年人提供意义。
Keywords: identity; social identity; team identification
关键词：认同；社会认同；团队认同
4、Examining the Efficacy of a Government-Led Sport for Development and Peace Event
检验政府主导的体育促进发展与和平活动的功效
作者：Gareth J. Jones, Elizabeth Taylor, Christine Wegner, Colin Lopez, Heather Kennedy, and Anthony Pizzo
Research Purpose: A large body of research has examined the influence of sport for development and peace (SDP) events on community development, focusing primarily on SDP events delivered by nonprofit “change agents.” Although scholars have highlighted the need to more meaningfully incorporate local governments into SDP event management, there has been limited attention to government-led implementation. The purpose of this study was to explore a government-led SDP event through the lens of the S4D Framework to understand how the approach to implementation influenced sport event management, direct social impacts, and long-term social outcomes.
研究目的：大量的研究探讨了体育促进发展与和平（SDP）活动对社区发展的影响，主要集中在由非营利性"变革者"举办的SDP活动。尽管学者们强调需要更有意义地将地方政府纳入SDP活动的管理，但对政府主导的实施活动的关注却很有限。本研究的目的是通过S4D框架的视角来探讨政府主导的SDP活动，以了解实施方法如何影响体育活动的管理、直接社会影响和长期社会成果。
Research Methods: Data were generated primarily through interviews with members of the event leadership team and supplemented with observations and focus groups with event participants.
研究方法：数据主要是通过对活动领导团队成员的访谈产生的，并辅以对活动参与者的观察和焦点小组。
Results and Findings: The findings indicate that the structural and social resources of the local government were key to activating different phases of the S4D Framework, yet also revealed unique challenges that have important implications for SDP event management.
研究结果与发现：研究结果表明，当地政府的结构和社会资源是激活S4D框架不同阶段的关键，但也揭示了对SDP活动管理有重要影响的独特挑战。
Keywords: community development; community sport; sport event
关键词：社区发展；社区体育；体育活动
5、Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective
作为价值创造策略的慈善体育活动赞助：一个活动参与者的视角
作者：David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron
Research Purpose: Sponsoring charity sport events (CSEs) represents an opportunity for businesses to achieve a variety of marketing objectives. Event sponsors need to promote their brand in an authentic manner because CSE participants may be skeptical of the sponsor if they believe the organization is supporting the event solely for commercial purposes. The current research examines the perceptions that CSE participants have for a sponsor’s contribution to the value creation process of the event.
研究目的：赞助慈善体育赛事（CSEs）为企业实现各种营销目标提供了机会。活动赞助商需要以真实的方式推广他们的品牌，因为如果CSE的参与者认为该组织仅仅是为了商业目的而支持活动，他们可能会对赞助商持怀疑态度。此研究探讨了CSE参与者对赞助商在活动价值创造过程中的贡献的看法。
Research Methods: Semistructured interviews (N = 17) were conducted with MS (multiple sclerosis) Moonlight Walk 2018 participants to explore how this key stakeholder perceives the contribution of the sponsor (Harbour ISP [Internet service provider]) in the event experience.
研究方法：对2018年MS（多发性硬化症）月光步行活动的参与者进行了半结构化访谈（N = 17），以探讨这一关键利益相关者如何看待赞助商（海港ISP[互联网服务提供商]）在活动体验中的贡献。
Results and Findings: Five themes were uncovered: raising CSE awareness, cultivating a fundraising network, engaging authentically, celebrating constituents, and providing operational support. Building on the findings of this research, CSE managers and sponsors should work to share the story behind their partnership while integrating event participants in the development of the sponsorship program.
研究结果与发现：发现了五个主题：提高CSE意识、培养筹款网络、真实参与、庆祝成员和提供运营支持。在此研究结果的基础上，CSE经理和赞助商应努力分享他们合作背后的故事，同时将活动参与者纳入赞助项目的发展中。
Keywords: fundraising; qualitative research; service-dominant logic; small-scale events
关键词：筹款；定性研究；服务主导的逻辑；小规模活动
6、Understanding the Global–Local Nexus in the Context of the Olympic Games: Implications for Managing Community Development Through Sport Megaevents
了解奥运会背景下的全球—地方关系：通过大型体育活动管理社区发展的意义作者：NaRi Shin and Jon Welty Peachey
Research Purpose: In this study, the authors sought to understand the influence of the Olympic Games on a host community’s globalization and development using world-systems theory and theories of globalization (i.e., glocalization and grobalization). The host community for the 2018 PyeongChang Winter Olympics (Daegwallyeong-myeon in South Korea) was the focus of this investigation.
研究目的：在这项研究中，作者试图利用世界系统理论和全球化理论（即glocalization和grobalization）来了解奥运会对一个主办社区的全球化和发展的影响。2018年平昌冬奥会的主办社区（韩国的Daegwallyeong-myeon）是本次调查的重点。
Research Methods: Using a global ethnographic approach, the authors collected diverse data through interviews, observations, archival and media documents, and field notes.
研究方法：作者使用全球人种学方法，通过访谈、观察、档案和媒体文件以及实地记录，收集了各种数据。
Results and Findings: Findings identified five key themes: (a) perception of underdevelopment, (b) the Organizing Committee’s institutional management of the global standard, (c) the Organizing Committee’s role as a negotiator between the global standard and the locality, (d) resident perspectives on global standards and regulations, and (e) aspirations to globalize Daegwallyeong-myeon. Through this study, the authors advance the use of world-systems theory and expand the concept of grobalization in the context of sport megaevent management by discussing global–local configurations and local agents’desires to transform the community through Olympic-driven development and globalization.
研究结果与发现：调查结果确定了五个关键主题。(a) 对发展不足的看法，(b) 组委会对全球标准的机构管理，(c) 组委会作为全球标准和地方之间的谈判者的角色，(d) 居民对全球标准和法规的看法，以及(e) 对大关岭面全球化的期望。通过这项研究，作者推进了世界系统理论的使用，并通过讨论全球-地方配置和地方代理人通过奥林匹克驱动的发展和全球化改造社区的愿望，在体育大型活动管理的背景下扩展了全球化的概念。
Keywords: globalization; mega sport event; qualitative research
关键词：全球化；大型体育赛事；定性研究
